2025 Campbell's State of the Sides Report - Flipbook - Page 8
The Rise of
Mac & Cheese
The side dish redefining the modern holiday table.
The nation is truly living in its
Mac & Cheese era.
Its appeal stretches beyond
Thanksgiving.
What started as the ultimate kids’ table
comfort dish is now pulling up a chair at
the holiday table and beyond, and younger
generations are leading the charge.
Nearly half of Americans want Mac &
Cheese at other holiday gatherings (62%
Gen Z, 53% Millennials).
Mac & Cheese is the #1 side for Gen Z
(41%), with 70% believing it should be a
staple at every holiday meal. Millennials
are right behind at 62%—and half of
the nation agrees. It also ranks among
the top five favorite side dishes to enjoy
as leftovers.
Customization is key.
68% switch up the cheese, 54% add
crunch with toppings and half say
Mac & Cheese is the perfect side for
personalization.
Comforting, customizable and beloved
by younger generations, Mac & Cheese is
rewriting the holiday menu.
Double Cheddar Mac &
Cheese Bites
Made with Campbell’s® Cheddar
Cheese Soup, these bite-sized
appetizers take everyone’s favorite
comfort food and turn it into a fun,
poppable treat!
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Campbell’s State of the Sides
