2025 Campbell's State of the Sides Report - Flipbook - Page 7
®
call Campbell’s
NEARLY (44%)
Green Bean Casserole
the most iconic
HALF recipe
Thanksgiving side.
Reasons why people prefer
starting their Green Bean
Casserole with a cream
soup base vary:
Rich texture
(48%)
Green Bean Casserole appears on
more than half of Thanksgiving tables
nationally, and in the Midwest it’s a
regional superstar: 61% say it’s on their
table, and 54% call it iconic.
For loyalists, tradition
is non-negotiable:
Classic tradition
(46%)
“It wouldn’t be Thanksgiving
without it” (24%)
Still, 1 in 5 Americans
experiment with add-ins
like bacon, garlic or cheese.
60% of those who always cook the
full Thanksgiving meal say Green Bean
Casserole is best when made the
traditional way. Among Green Bean
Casserole’s top fans, that number
jumps to 88%.
75% of fans who say
Green Bean Casserole is
iconic start with a cream
soup base, with half of
them saying it’s because
it’s a classic tradition.
Did you know?
This iconic side dish is celebrating
its 70th anniversary this year! And
Green Bean Casserole has been the
#2 most-searched dish for three
consecutive years.
Green Bean Casserole Bites
This fun and creative twist turns the
beloved Thanksgiving side dish into a
savory, shareable appetizer. Perfect for
potlucks and holiday gatherings!
Green Bean Casserole
7
