2025 Campbell's State of the Sides Report - Flipbook - Page 15
Cooks also have their own tricks for keeping
calm before the big dinner:
A third (34%) do
a test run before
the big day—
practice makes
perfect Stuffing!
Half (50%) use
humor to lighten the
mood, because if the
Mashed Potatoes
don’t fluff, at least
the jokes will.
Meet the New Sous-Chef: AI
77% turn to online sources like food/recipe websites, Pinterest
and YouTube for ideas. And tech is getting an invite to dinner prep:
• 1 in 5 (22%) have already tried
generative AI for holiday planning.
• 40% say they’d welcome AI in
the kitchen this year, especially
Millennials (53%) and Gen Z (45%).
• The most popular tasks where
Americans would use AI?
Creating shopping lists (51%),
planning menus (45%) and
organizing prep timelines (40%).
Love in Every Bite
15
