2025 Campbell's State of the Sides Report - Flipbook - Page 14
202 5 ’s S E C R E T I N G R E D I E N T :
Love in Every Bite
No pressure, just pride—because nothing tastes
better than a dish made with love!
Preparing holiday dishes is how
%
81
of Americans
show love
for family
and friends.
But let’s be honest, the kitchen can feel more like a pressure cooker:
half
% Nearly
of Americans
48
(48%) admit to
“perfection anxiety.”
37
than 1 in 3
% More
(37%) worry about
being judged by
their guests.
The good news?
When a dish is a hit, 82% say it inspires them to
cook more. That confidence in the kitchen leads
to creativity, with 64% saying it gives them the
freedom to try new dishes, especially Millennials
(72%) and Gen Z (68%).
Sweet Potato Casserole Bites
Made with a secret ingredient, Campbell’s®
Cream of Mushroom Soup, the traditional
Thanksgiving casserole is transformed
into a savory-sweet, bite-sized appetizer.
A game-changer for holiday entertaining!
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